Report: DirecTV to promote own 'Tivo' box
DirecTV is reportedly set to unveil its digital video recorder next week in what is seen as a direct challenge to the increasingly popular TiVo device.
The New York Times said Friday that the satellite-television giant planned to kick off a $30 million ad campaign to promote the value-added technology.
DirecTV's DVR has a primary selling point of 100 hours of recording space compared to TiVo's 30. The price will be $5.99 per month for subscribers, the same price that TiVo charges. DirecTV will continue to carry TiVo, The Times said.
Copyright 2005 by United Press International
Citation:
Report: DirecTV to promote own 'Tivo' box (2005, October 7)
retrieved 17 July 2025
from /news/2005-10-directv-tivo.html
This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no
part may be reproduced without the written permission. The content is provided for information purposes only.
