3Qs: Benefit corporations raise new questions on business, civics
SevÂeral states across the nation have conÂsidÂered or approved the creÂation of a "benÂefit corÂpoÂraÂtion," a class of corÂpoÂraÂtion that gives speÂcial status to comÂpaÂnies like King Arthur Flour, ensuring that their corÂpoÂrate values can be proÂtected in the event of sales or mergers. But the clasÂsiÂfiÂcaÂtion may not necÂesÂsarily be good for busiÂness, conÂsumers or even democÂracy, warns Rae André, a proÂfessor of orgaÂniÂzaÂtional behavior and theory in the D'Amore-McKim School of BusiÂness, who wrote about the topic in a paper pubÂlished this year in the Journal of BusiÂness Ethics.
What is a benefit corporation? Why would a company choose to incorporate as one?
A benÂefit corÂpoÂraÂtion is a new form of busiÂness corÂpoÂraÂtion dedÂiÂcated to improving corÂpoÂrate social responÂsiÂbility. Most are priÂvate busiÂnesses without stockÂholders. Even though they are a sepÂaÂrate corÂpoÂrate clasÂsiÂfiÂcaÂtion, they must obey all the same laws as traÂdiÂtional corporations.
The way this works is that benÂefit corÂpoÂraÂtions are cerÂtiÂfied by an indeÂpenÂdent third-​​party evalÂuÂator, in many cases the nonÂprofit orgaÂniÂzaÂtion B Lab, which is the thrust behind most of the benÂefit corÂpoÂraÂtion legÂisÂlaÂtion that has passed in the United States. BenÂefit corÂpoÂraÂtions pay a fee to B Lab and, in return, they're given a quesÂtionÂnaire that reflects cerÂtain values of these orgaÂniÂzaÂtions and how they are cerÂtiÂfied. Often they are asked comÂplex quesÂtions such as, "Is your supply chain designed to address issues of poverty alleÂviÂaÂtion and job creÂation for underÂserved popÂuÂlaÂtions?" and comÂpaÂnies answer simply yes or no.
I supÂpose these comÂpaÂnies believe that becoming a benÂefit corÂpoÂraÂtion proÂvides some benÂefit legally. I don't see it that way, though, and this has not been tested in the courts. I see them more as a public-​​relations effort and a way to netÂwork with other comÂpaÂnies that share their values.
You describe benefit corporations as businesses that fall within a new "gray sector." What do you mean by that?
As citÂiÂzens, we always have to be looking at quesÂtions such as, 'Who does our cerÂtiÂfiÂcaÂtion?' We have to underÂstand who is doing the regÂuÂlating and why, and we have to keep on top of these corÂpoÂraÂtions and orgaÂniÂzaÂtions. Groups like B Lab, which benÂefit corÂpoÂraÂtions pay on a sliding scale for cerÂtiÂfiÂcaÂtion, fall into what I call the gray sector and that's hard to monitor.
TraÂdiÂtionÂally, the orgaÂniÂzaÂtional uniÂverse conÂsists of busiÂnesses, nonÂprofits and govÂernÂments—three very sepÂaÂrate secÂtors. But cerÂtiÂfiers like B Lab fall someÂwhere between busiÂness and nonÂprofit, and in fact act on behalf of the govÂernÂment, serving in the place of our repÂreÂsenÂtaÂtive govÂernÂment. It's very hard for citÂiÂzens to keep track of these orgaÂniÂzaÂtions and what they're really doing. I don't like to see citÂiÂzens lose conÂtrol of the orgaÂniÂzaÂtions in their society.
We assume that someÂthing called a benÂefit corÂpoÂraÂtion is going to be someÂthing for the benÂefit of society. But what if the orgaÂniÂzaÂtion that is doing the evalÂuÂating of the benÂefit corÂpoÂraÂtion is diaÂmetÂriÂcally opposed to the goals of society? What if it's not green, for example? I as a citÂizen have no conÂtrol over the "indeÂpenÂdent third-​​party provider," who legÂisÂlaÂtures have empowÂered to cerÂtify benÂefit corÂpoÂraÂtions; there aren't any speÂcific criÂteria for them involved in that legislation.
What are the dangers of blurring the line between government and private groups like the ones certifying benefit corporations?
The way to think of benÂefit corÂpoÂraÂtions and their relaÂtionÂship with B Lab is that they're a trade assoÂciÂaÂtion, and that's fine. Trade assoÂciÂaÂtions often keep busiÂnesses on a straight path, which is good for instiÂtuÂtional marÂketing. But the quesÂtion is: Why do we need govÂernÂment to do that? In my mind, we don't. BenÂefit corÂpoÂraÂtion legÂisÂlaÂtion outÂsources citÂizen values to an unelected third party.
When B Lab, which is the priÂmary evalÂuÂator involved in this right now, gives out its quesÂtionÂnaire, it's essenÂtially subÂstiÂtuting its own values for that of society's. We voted for the legÂisÂlaÂtion that covers these topics, or at least for the lawÂmakers behind them; we as citÂiÂzens do not, howÂever, get a vote with these orgaÂniÂzaÂtions. They disÂenÂfranÂchise citizens.
This should not be someÂthing the govÂernÂment is involved in. Part of my conÂcern is that benÂefit corÂpoÂraÂtions going forÂward will get tax benÂeÂfits because, after all, they're supÂposed to be doing some broader good. But why should my tax dolÂlars go to memÂbers of this orgaÂniÂzaÂtion that we as citÂiÂzens did not cerÂtify and that we did not select? And why should benÂefit corÂpoÂraÂtions get tax prefÂerÂence over traÂdiÂtional corporations?
This would totally change the comÂpetÂiÂtive playing field. What is also imporÂtant is that this sepÂaÂrate clasÂsiÂfiÂcaÂtion also implies that other corÂpoÂraÂtions are not doing good and that's simply not true. TraÂdiÂtional corÂpoÂraÂtions give to charÂiÂties, create founÂdaÂtions and supÂport employÂment, and creÂating a sepÂaÂrate benÂefit catÂeÂgory creÂates a disÂtincÂtion where I don't think one exists in reality.
Provided by Northeastern University