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Money can't buy love鈥攂ut it might make us more open to it, study says

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Single people with higher incomes are more likely to want a relationship, feel like they are ready for one and actually begin one, according to a pair of new research studies.

the two studies conducted by University of Toronto psychologist Geoff MacDonald and Carleton University's Johanna Peetz draw on data about more than 4,800 single individuals that were collected in the United States and Germany.

In both countries, the researchers found that higher income was associated with more toward relationships, a greater sense of readiness and an increased likelihood of entering a partnership.

"I think that are making rational calculations in unstable economic conditions," says MacDonald, a professor in the Faculty of Arts & Science's department of psychology. "I think people get that they are not going to be able to enjoy a relationship if they are working 80 hours a week, or if they're not sure where they're going to live next year."

Beyond , the findings may have broader impact on public policy and could help inform policy considerations. The research highlights how can influence long-term outcomes such as partnering and marriage鈥攆actors that intersect with issues like declining and rising loneliness.

"People may not want to take the step towards commitment until they have that economic foundation," MacDonald says.

While higher income appears to spur relationship-seeking behavior, it does not seem to make single people happier. The studies found no link between higher income and satisfaction with singlehood.

MacDonald suggests this may be due to a stage of life theory鈥攖he idea that people build their lives step by step. A good income may help pay for an enhanced single experience, but it may also signal a transition to a phase where having a partner feels necessary for fulfillment.

Although the study didn't include Canadian participants, MacDonald believes the findings are applicable to Canada, which he describes as culturally situated between the U.S. and Germany.

Both MacDonald and Peetz recommend that future research explore how other indicators of socioeconomic prospects鈥攕uch as , debt burden and housing affordability鈥攁ffect relationship readiness and initiation.

More information: Johanna Peetz et al, Making (Enough for) Love: The Association of Income and Relationship Readiness, Journal of Marriage and Family (2025).

Journal information: Journal of Marriage and Family

Citation: Money can't buy love鈥攂ut it might make us more open to it, study says (2025, July 25) retrieved 26 August 2025 from /news/2025-07-money-buy.html
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