Internet use during pandemic illuminates urban鈥搑ural digital divide

Lisa Lock
scientific editor

Robert Egan
associate editor

There has long been an urban鈥搑ural digital divide, and the COVID-19 pandemic shined a spotlight on this divide as internet access became crucial. Schools shifted instruction online; workers were asked to work remotely and meet via video conferencing; online grocery shopping and restaurant delivery became a way to keep oneself home and away from crowds.
The COVID-19 pandemic fundamentally changed internet usage among Americans, with saying they adopted new technologies or used the internet in new ways in 2021, according to the Pew Research Center.
Despite the adoption of many new technologies and digital services, few studies have examined differences in urban鈥搑ural internet usage.
A recent published in Rural Sociology by University of Nebraska鈥揕incoln sociologist Kristen Olson and colleagues in the Department of Sociology further examined the urban鈥搑ural digital divide, looking into access, online activities and demographic characteristics.
Using data from a late-2020 survey of Nebraskans, the researchers found that urban鈥搑ural differences in internet access and activities were notable. Rural residents were less likely to have access at all, and especially less likely to have broadband.
Nebraskans in rural areas were also less likely to use video conferencing software for work or medical care; purchase groceries online; stream videos, TV shows or movies; or connect online with friends and family, even after accounting for demographic and socioeconomic characteristics.
The urban鈥搑ural divide also occurred in using video conferencing for education or mental health care, using social media and playing games online, but these differences were explained by demographic and socioeconomic characteristics.
As the COVID-19 pandemic demonstrated, the urban鈥搑ural digital divide could have important health consequences. Prior to vaccination, citizens were advised to avoid most in-person interactions, and lower access to the internet may have increased risks of being exposed to COVID-19.
Future research could examine the interplay between people who replaced in-person activities with online activities and their infection rates, and if this varied across urban and rural areas, as the study's findings suggest. Research should also include internet quality and speed, whether local infrastructure supports online functions such as ordering groceries and telemedicine, as well as measures of residents' digital skills, across urban and rural areas.
More information: Kristen Olson et al, The Urban鈥揜ural Digital Divide in Internet Access and Online Activities During the COVID鈥19 Pandemic, Rural Sociology (2025).
Provided by University of Nebraska-Lincoln