糖心视频


Developing countries benefit from online gold rush

(糖心视频Org.com) -- Impatient online computer gamers have sparked a new industry in developing countries 鈥 by paying fellow gamers real cash in return for financial help in the virtual world.

The practice 鈥 known as 鈥榞old-farming鈥 has been ongoing for a number of years.

But ground-breaking research by Prof Richard Heeks, from the University鈥檚 Institute for Development Policy and Management, has highlighted the scale of the practice for the first time.

鈥楪old-farming鈥 is concentrated on online computer games 鈥 such as World of Warcraft and Runescape 鈥 that are set in complex virtual worlds.

These game worlds are so comprehensive, they include their own cities, populations, economies and even their own virtual currencies, known as 鈥榞old鈥.

Although most gamers earn their 鈥榞old鈥 by playing the game for many hours each week, some are taking a short-cut 鈥 by paying real money outside the game to buy their gold.

In doing so they seek the help of so-called 鈥榞old-farmers鈥, who work within the games' virtual worlds to build up a supply of the online currency and then sell this to players all over the world through the Paypal payment system.

Prof Heeks鈥 research suggests 鈥榞old-farming鈥 is now a 鈥榗yber-industry鈥 employing more than 400,000 people in Asia and generating trade in excess of $1billion (US).

鈥淭he workers in Asia undertake long shifts and earn about US$145 per month,鈥 said Prof Heeks, who is based in the School of Environment and Development.

鈥淗owever, the image of 鈥榲irtual sweatshop鈥 seems inappropriate: most workers are young men who would otherwise be unemployed, and they report enjoying their work.

鈥淭his represents an intriguing new way in which the Internet is helping to create jobs and incomes in developing countries; one that is likely to grow over time.鈥

The impact of computer gaming in developing countries forms part of the research agenda for the new Centre for Development Informatics; a cross-university grouping that studies the role of digital technologies in international development.

Provided by University of Manchester

Citation: Developing countries benefit from online gold rush (2008, September 15) retrieved 6 November 2025 from /news/2008-09-countries-benefit-online-gold.html
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